In an internet driven real estate world, pictures have become the new first showing. According to the National Association of Realtors 2013 Profile of Home Buyers and Sellers The Internet and Realtors were the top two sources used in the home search process at an impressive 89%.
If you’re selling a home, I think it’s really important to understand how the process works for home buyers. The Buyer’s Realtor, will e-mail the buyer listings that meet their criteria. Busy buyers will look through those listings. These online listings work kind of like a shopping cart but in reverse. The buyers actually eliminate the homes they are not interested in as opposed to adding the ones they like. This is why it’s essential to list your home with a company that uses a professional photographer.
Here at SpringsHomes, we use a professional photographer for all of our listings no matter what the price or location. We use special lighting and even produce a professional video for all of our listings. Additionally, we are always looking for the next great marketing tool and we really feel like we have found it. It is actually a mash-up of a couple of different tools. First, we got a DJI Phantom Quadcopter. Next, we purchased a GoPro Hero3 camera, here comes the mash-up. We attach the GoPro to the bottom of the quadcopter and launch it high above our listings. This provides a completely different perspective. We can put the camera hundreds of feet about a large parcel in a rural setting to give a sense of scope or just 10 to 12 feet high to showcase a fantastic backyard in an urban environment. Either way, this is just one more tool that allows us to separate our listings from the rest of the pack.
Here are a couple of examples of what we can do with the Quadcopter/GoPro combination: We were able to launch the quadcopter from the top of this building. We flew out over a busy Manitou Ave. and got what we think is a great shot of this historic loft building. Manitou Spa Building For a completely different perspective, we had a little house in downtown Colorado Springs that has a great backyard. We couldn’t really capture the scope of the lot, so we launched the quadcopter and this is what we got. Downtown Colorado Springs Home
Finally, for a completely different perspective. We wanted to give prospective buyers a sense of how open and light the Falcon area is, so we sent the quadcopter high above the Antler Creek Golf Course. Falcon North We think this tool is a great addition to our listing toolbox. As aerial photography technology gets faster, lighter and more affordable, we think the market will start to see a lot more of this new perspective. If you have questions about any of this hardware, please give us a call, we love to to share.