How Important are First Impressions?

The saying “You never get a second chance to make a first impression” has never been truer, especially when it comes to marketing Real Estate.

In the 2013 National Association of REALTORS® Survey of Home Buyers and Sellers, Home Buyers were asked, “What actions they took as a result of an Internet Home Search?” 75% responded that they drove by or viewed the home while 63% scheduled a walk through. This reinforces our philosophy that the Internet is the new first showing.

This survey also supports our belief that professional photographs, video and virtual tours are essential tools used to drive traffic to our listings.

Here is the complete list of results from the survey.

Drove by or viewed home 75%
Walked through home viewed online 63%
Found the agent used to search for or buy home 30%
Requested more information 24%
Looked for more info on mortgage and home buyers tips 13%
Pre-qualified for a mortgage online 13%
Contacted builder/developer 8%
Applied for a mortgage online 8%
Found a mortgage lender online 7%

If you would like to learn more about our listing process and what we do to get Colorado Springs Home Buyer traffic to our listings, please visit our Colorado Springs Home Seller Section.