The saying “You never get a second chance to make a first impression” has never been truer, especially when it comes to marketing Real Estate.
In the 2013 National Association of REALTORS® Survey of Home Buyers and Sellers, Home Buyers were asked, “What actions they took as a result of an Internet Home Search?” 75% responded that they drove by or viewed the home while 63% scheduled a walk through. This reinforces our philosophy that the Internet is the new first showing.
This survey also supports our belief that professional photographs, video and virtual tours are essential tools used to drive traffic to our listings.
Here is the complete list of results from the survey.
|ACTIONS TAKEN AS A RESULT OF INTERNET HOME SEARCH|
|Drove by or viewed home||75%|
|Walked through home viewed online||63%|
|Found the agent used to search for or buy home||30%|
|Requested more information||24%|
|Looked for more info on mortgage and home buyers tips||13%|
|Pre-qualified for a mortgage online||13%|
|Applied for a mortgage online||8%|
|Found a mortgage lender online||7%|