“Nobody wants to move their Christmas Tree”! That’s what I was told by the seasoned pros early in my Real Estate career. The problem is that many people find themselves having to sell during the holidays. The period of time from Thanksgiving to New Year's Day is traditionally slow. The days are shorter, colder, darker and sometimes snowy.
That’s the bad news. The good news is that the inventory levels are also at their lowest point of the year. If a buyer is looking this time of year, they are serious. So, if you have to sell during the winter months, here are 5 tips to make winter selling, more successful:
- Shovel: Keep the driveway and sidewalks clear. Don't make potential buyers trudge through snow to get into the house. You don’t want them dragging snow in on their pants, shoes and socks either. Buyers want to imagine what it would be like to live in your house, don’t remind them they’ll have to clear snow.
- Place For Shoes: You don’t want potential buyers walking through your house with snowy shoes or boots. Place area rugs or mats for them to place their shoes on. It’s also a good idea to have disposable booties available, as well as a bench or chair, if there is room for one, so a visitor can sit and easily change shoes or boots.
- Keep it Comfortable: The inside temperature of the home is important. If the home is cold it feels vacant and uninviting. On the other hand, too hot feels stifling and uncomfortable. Remember the buyers are most likely already dressed for outside. Just keep the inside comfortable, 65 degrees is a good place to start.
- Light it up: The days are shorter during the winter months. The last impression you want to create is that your house is “dark”. Keep window coverings open and lights on to make your home light and cheery.
- Sniff Out Odors: Holiday cooking, pets and yes people, all create odors. Buyers want to buy your house, not your smells. Clean and vacuum more often when selling your home in the winter months. Fragrances and candles are fine but remember, less is more. Don’t mask odors with overbearing products, they just make it seem like you’re hiding something.
If you follow the five simple rules along with professional pricing and staging, winter can be a great time to sell your home.