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Selling a Home

Whether you are selling your first home or your ninth home, our process will guide you through the steps.  Selling your home can be a stressful time, our job is to make it less so.

One of the most common questions we are asked is "Will my Home Sell?".  Watch this video to find out some of the factors involved in a quick sale.

Listed below is an outline of the Selling Process. We break it down step by step so you are better prepared and know what to expect.

We also show you our Marketing Plan.  Marketing of your home is very important and we focus on the avenues that we have found through experience are most productive.  Check out our approach and learn what we feel makes us different from other Realtors.

Selling Part 1 - Introduction

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Selling Part 2 - Condition

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Selling Part 3 - Pricing

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Selling Part 4 - Marketing

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  • Selling Process

     

    Staging and Repairs

    Decades of experience and hundreds of home sales have given us significant insight into what appeals to home buyers. The first thing we do is to "stage" your home. This may consist of minor cleaning or major de-cluttering. Remember, price and condition sell homes. The market controls price but you control the condition!

    Measure

    We measure for gross square footage, finished square footage and individual room sizes. This is important. We don't want to misrepresent the size of your home or risk after closing litigation with disgruntled buyers.

    Gather Information

    This is the process of documenting the details and features that comprise your home. Heating, plumbing, windows, amenities, etc. This is important because buyers want to know the details, especially when they are close to making a decision.

    Pictures

    This is how we create a wonderful first impression. We do multiple wide angle pictures that show the entire scope of each room. These pictures are different then those of our competition. We encourage you to get online and compare. Many listing don't have pictures. Some buyers won't even look at a home without pictures.

    Virtual Tours

    We take at least four "Virtual Tour" images of your home. These are important for several reasons. First, buyers often do their initial home search (first trip out) based on homes with virtual tours. Secondly, most IDX providers (realtor.com etc...) post homes with virtual tours higher on their index pages than homes without them. As you can see in the race for buyers attention, Virtual Tours are an important tool.

    Sign

    Once we've collected all of the pertinent data,and prepared your home for showings, we are ready to put the sign up. It is important not to put the sign up too soon. Generally, you receive the most showings in the first two weeks. It is important to make our best impression right away. Putting the sign and lockbox up before the home is ready is like starting a show without finishing rehearsal.

    Lockbox

    This goes on when the sign goes up. Agents use this secure lockbox to gain access to your home for showings.

    Flyers

    These come to the house on the same trip as the sign and lockbox

    Profile Book

    This accompanies the flyers, sign and lockbox.

    Special Information

    Occasionally a home has special circumstances or features that require more documentation than is appropriate for the flyer or profile book. In these instances, we prepare special presentations, booklets, signs etc., whatever it takes to answer questions or express the unique nature of your home.
     

  • Marketing

    In the world of residential real estate, the term "marketing" means one thing... to get qualified, prospective buyers interested in your home. Qualified buyers are defined as people that are ready, willing, and most importantly, able to buy your home. These people are the focus of our marketing efforts.

    Our marketing plan combines the resources of the Internet with newspaper, magazines, yard signs, direct mail, and good old-fashioned networking in order to target prospective home buyers. Here is a synopsis of our marketing plan.

    Internet Marketing

    The Internet has become the new medium of choice for researching home purchases. "Easy", "convenient" and "low pressure" are words that best describe the process of house hunting on line. It is our opinion that in order to effectively market a property, the modern Realtor must have a strong grasp on the Internet. We are E-Pro certified and have a strong Internet presence. Here are some of our online strategies.

    SpringsHomes.com

    This is our main company web site. We get a significant amount of relevant targeted traffic to this site through a combination of search engines, links, directories and "pay per click" opportunities. Our goal is to bring buyers to our page in order to view our listings in an attractive, convenient setting.

    Custom Web Pages

    Most real estate brokers' web sites display their listings in the same cookie cutter format, tried and true, but not expressing your home's most attractive qualities. We give every property we list its own showcase on the web! We use your actual address to host this web site (www.1234AnyStreet.com).

    Internet Exposure

    Pictures and information about your home are circulated to all major real estate portals on the Internet to increase the chances of a quick sale. Did you know that there are more than a dozen real estate sites we can post your home on?


    Traditional Marketing

    This is a remarkable time to be involved in the field of marketing and selling residential real estate. Even though the Internet has become the major resource for prospective home buyers, traditional marketing still accounts for a significant share of home sales. The Internet may be responsible for bringing the buyer to the home but it is usually good old-fashioned, face-to-face personal service that gets the deal closed. Take a look at the traditional service we offer.

    Realtor Assistance

    Because we strive to develop and maintain good working relationships with fellow Realtors, we have a strong network of brokers that help sell our listings. Additionally, we reach out to the real estate community to bring their buyers to our listings. You can never underestimate the power of personal relationships.

    Pikes Peak Multiple Listing Service (MLS)

    This is the medium most used to sell homes in El Paso County. It gives you a force of over 2,200 Realtors with potential buyers. We make sure our listings are clear, realistic and informative. Additionally, we make sure the directions to the home eliminate any chance of confusion.

    Denver-MLS

    This is a much larger group of Realtors. We sell a significant number of homes this way. Denver agents do show in El Paso County, especially northern El Paso County. We accommodate showings by Denver agents by posting to their MLS. Additionally, because Denver is on a different lock box system it is necessary for us to make special arrangements to get them into our listings. We are happy to accommodate them.

    Elite 25

    This organization consists of the 25 Realtors in town that sell the most homes over $500,000. Coincidentally, this happens to be the group of Realtors that sells the most homes in general. As charter members of this group, we have developed strong networking relationships that serve us well. Print Advertising

    Although the trend in real estate advertising is toward the Internet, 40% of home buyers in 2002 said they started their home search in publications. We have focused our efforts towards publications we know work.

    • Gazette

    • Homes for Sale Magazine Appropriate neighborhood papers:

    • Tri-Lakes Tribune

    • Cheyenne Edition

    • Woodmen Edition

  • What Makes Us Different

    Sellers frequently ask realtors what makes their service different from other brokerages. Here is a list of what we feel is unique.

    1. Properties are featured our SpringsHomes web site, which has at least 8,500 visits a month.
    2. We create unique web pages for each property featuring video, pictures and floor plans, info on schools and the area.
    3. We provide an on-line Client Center that features Google analytic reports on our SpringsHomes web site as well as the property specific site, showing feedback, a monthly Market Analysis Report and links to all on-line marketing.
    4. Our standard services include:
      • MLS in both Pikes Peak MLS and Denver MLS
      • Brochures
      • Signs
      • Marketing Brochures
      • Transaction Coordination from Listing to Closing
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